The Attractive Factors Of Home Based Business - 944 Words

t is becoming increasingly difficult to ignore the growing importance women role in the global economy. During the last decade most of women around the world who become financial independent have done so by starting their own business. One of the studies about women running their business found that (percentage of women running their business in different countries). In fact, women Entrepreneurs tend to have home-based business (HBBs). This means that they are running their business from home due to a lot of reasons. For example, Saudi women entrepreneurs face plenty of restrictions by government laws, customs and traditions such as not allowed to drive or working with men. In addition, most of them must have a male representative to deal door-to-door with the government agencies (Minkus-McKenna,2009). Furthermore, they beat the difficulty to obtain financial funding to start their own business. However, all of these restrictions could not stop women business to develop. This essay a ims to explore some of the attractive factors of home-based business (HBBs) to Saudi women. It will attempt to show that lower costs, better work-life balance and e-marketing might be the main attractive elements for Saudi women to run their business from home. This paper has been organized in the following way. First it will begin by lower costs, the second part deals with better work-life balance and finally it will examine e-marketing home-based business. The main reason women run theirShow MoreRelatedGe Matrix1190 Words   |  5 Pagesinvestment. Also known as the Directional Policy Matrix, the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually, the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. 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