Doves Campaign for Real Beauty Essay Example | Topics and Well Written Essays - 2750 words

Doves Campaign for Real Beauty - Essay Example In doing so, women are unaware that what this conformity to such a cruel standard is crushing their ego, shifting their focus on more important matters such as relationships, spiritual well-being and others to the more trivial things such as physical appearance. Dove is aware of the negative effects of today's concept of beauty to women of all ages. As a company with such an esteemed reputation as a global brand and a conscientious seller of beauty products, Dove wanted to look into these issues that women are dealing with. Together with a team of experts in their respective fields, Dove developed "The Real Truth About Beauty: A Global Report". This aimed to look deeper into the connection between women and their idea of being beautiful. Furthermore, this study intended to find out how women feel about themselves. This includes how women define their own concept of beauty, their degree of contentment in relation to their appearance and the impact of their views on their sense of happiness. (Campaign for Real Beauty). In every era, the concept of beauty changes; likewise, for every culture, there are also different standards to define beauty. Women, depending on their age, racial background have their own concepts and standards of attractiveness. Fashion spreads and television ads more often than not feature reed-thin models with flawless skin and picture-perfect features. This concept of beauty has led to most of the young women, most even in their teens to worry that they are not tall, blonde, pretty, or thin enough to measure up to this hyped up idea of loveliness. A majority of women nowadays feel that they don't hit the mark as far as physical beauty is concerned. Many young women and girls have developed issues with their body, certain facial features, skin tone, and this has paved the way for them to seek acceptance through other avenues. As a consequence, many have been lost to eating disorders, abusive relationships, substance abuse and other physical and psychological disorders. This is too hefty a price to pay for a girl who just wants nothing more than the world to accept her just the way she is. Review of Literature Dove believes that "every girl deserves to feel beautiful just the way she is". With Dove's supremacy in the business of beauty, it is a big deal that Dove has come with the "Campaign for Real Beauty" advertising campaign series. This is a revolutionary take on traditional advertising efforts as it borders towards social responsibility. Speaking of social responsibility, Dove is aware of the consequences of the impact that a company's advertising campaign may have on the people that it will reach. Dove is also conscious that with the way the world of advertising portrays beauty nowadays, peoples' views of beauty have become misrepresented to such a great extent. The launch of "Campaign for Real Beauty" is Dove's way of serving the public by attempting to correct

RAIL TRACK DESIGN FOR LINE SPEED IMPROVEMENT Essay

RAIL TRACK DESIGN FOR LINE SPEED IMPROVEMENT - Essay Example The design issue under consideration includes route surveying, track component identification, designing the rail curve and other design aspects that help in improving rail transport. Suggestion indicated can be implemented by any train organization seeking to improve or optimize there services (Mundrey, 1993). Rail tracks are used for the guidance of trains, and consist of two steel rails laid in parallel. The rails guide the train in motion without the need for steering. The rails are laid on sleepers. The sleeper are also referred to as the cross ties. The sleepers are embedded in the ballast and form the rail road track. The rails are fastened to the sleeper by the use of spikes, lag screws, bolts clips and pandrol clips. The type of fastening sleepers depends on the type of sleepers. For the concrete sleepers clips are used, for the wooden sleepers' spikes are used and for steel sleepers, bolts are commonly used. Convectional rail design involved route surveying and finding the most economical route for the rail line. The engineer worked on ways of designing the rail so as to surpass the geographical obstacles (Engineering Policy Group (EPG). 2009). Currently rail design encompasses many design aspects. These design aspect results from the need for greater speeds and heavy loads. Due to these factors, the most important consideration for the rail design are: Route surveying. This involves planning the rail routes so that it passes through the most economical route (Hickerson, 1967). Long term traffic levels; if the projection shows that in the long run the traffic will increase. Design consideration for expansion of the rail as well as incorporating trains with high speed and heavy should be taken into consideration. Environmental concern: the design should focus on an environmental friendly rail that does not damage the environment. Politics: Government influences and funding greatly affect the quality of the rail and also its long term benefits. Land issues; when designing for increased speed, huge curves are required; the constraining factor to this is the limitation of land. Economic factors: this determines the type of rail constructed. Well funded projects can archive most of the design requirements. Design of The track bed The rails are laid on a bed of stones, ballast is commonly used. The bed is comprised of the following major layers; The subsoil: this is the natural ground in which the rail is to be laid. The sub grade: this comprises of compacted soil. The compaction and removal of clay from this layer prevents the expansion and compression preventing the sinking of the rail which damages this track. The soils used in this layer must not expand or compress due to water absorption. Compression of the soil also helps is preventing the infiltration of water and clay. Blanket: this is a layer of stone dust or sand, it is mixed with impervious plastic. The layer prevents the upward infiltration of clay and water which may destroy the rails. Ballast: This is a layer of stone. The type of stone used and the grade of the ballast determine its load bearing